Welcome to the world of Koh-I-Noor Beauty. Koh-I-Noor was originally established in 1930 in Bratislava as a manufacturer of the first toothbrushes made with a thermoplastic handle. In 1950, the technology and designs were acquired by Carlo Scavini and moved to Tredate, Italy where the company is now located and where both design and production take place.Carefully crafted to keep your teeth and gums clean and healthy. Featuring natural bristles securely tucked into the brush head, it works to clean hard-to-reach areas. Packaged in a plastic travel case. Hand-crafted with the finest materials in Italy.