ShopNowToFund is not just like any other online marketplace you already use, it has one earth-shattering difference: WE GIVE BACK 40¢ OF EVERY $1 YOU SPEND TO A DO-GOOD CAUSE.
WE are not just a cool marketplace with thousands of products. WE are not just a fundraising site with verified do-good cause organizations (non-profits, charities, etc.). WE are not just a feel-good site. WE ARE ALL OF THESE! Giving back is in our DNA. Doing good without costing you extra or having you do anything different other than simply shopping was the reason this site was born.
There are sites that raise money, and there are endless shopping sites. We meld the two together and give a generous 40¢ out of every $1 spent on our site. That’s right. No joke. We give 40% back! The shopping experience is doubled in exhilaration knowing you’re supporting a feel-good cause…without doing anything different.
We’ve become the #1 most trusted product-based fundraising platform available by working with vendors whose goals align with ours. Together, we promote conscious and ethical shopping, in order to help make the world a better place.
Growing up in Sri Lanka as brother and sister, our Grandfather instilled in us a value system not based on money, but on humanity itself. And this wasn’t just lip service; every morning, my dad was handed food to give on the way to school to the less-fortunate, which he then passed on those values to us and taught us of which there was no shortage all-around us. When poor families had to bury their beloved, they knew they could count on Grandfather to donate a coffin. At Christmas, not only did we give each other presents; we’d also wrap gifts as a family, then gave them to the neediest people we could find.
Finances were never as important as emotional well-being, love, and compassion. It was this deeply-held core value that was the most important thing we brought to the US when we emigrated as teenagers to further our education.
In America, we learned about the culture of capitalism and flourished in a career in what is known as “Brand Management,” creating and marketing products for world-famous musicians and actors. This led to us helping to revamp the school fundraiser business model; by converting everything from old-fashioned paper catalogs to digital shopping, we saw how much money could be made to help needy schools raise funds.
And that’s when the idea for ShopNowToFund took hold – there was no reason to limit such an efficient method of fundraising to schools. Any and every charity could benefit from the same technology, the same ethos, the same removal of greed from the entire equation to promote the greater good.
ShopNowToFund has continued to evolve, raising more and more money for charity, attracting vendors from virtually across every category, and helping us to fulfill the purpose and mission in life that our Grandfather instilled in us.
We’ve never been this happy. Come along with us on our journey, and we expect you will feel the same.
Shehan and Shenali Rajaratnam
Founders of ShopNowToFund